SWIM is committed to protecting the privacy of visitors to the SWIM website. SWIM has established this Privacy Policy to explain what information we collect through our website and how this information is used.

Everything in the SWIM Privacy Policy is consistent with the following statements:

  • What we collect: SWIM will never collect any consumer personal information other than what is voluntarily provided to us.

  • What we store: We do not store any consumer personal information other than information you voluntarily provide to us.

  • What we share: We do not sell or share consumer information with advertisers, third parties or anyone else.

Defintion of Terms

Personal Information

As used in this policy, we define “Personal Information” as any data that can identify or profile a particular person.

Examples of personal information include: a user’s name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Third Party

A third party is defined as a business that is a separate legal entity from the first party (the sites you visit); a business not affiliated by a common ownership or corporate control with the first party; a business that has access to first party resources (websites, web applications and data sources), if that business is authorized to use the information gathered from the resources for marketing or other purposes. This definition is based on the definition provided in CA Civil Code Section 17987.80-1798.84.

Complete Terms

1. Personal Information

Personal never collects your Personal Information except to communicate with you. We may request your email address in order to communicate with you, however this information is used only as you’d expect and deleted upon request.

SWIM never sells your email address or any other Personal Info you volunteer. We don’t receive payment in cash or in kind from third parties in exchange for your Personal Information.

2. What Information We Collect

We use Google Analytics to track basic usage and website traffic statistics. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can opt out of Google Analytics tracking at any time. To prevent Google Analytics from tracking you, please refer to the Addendum at the bottom of this page.

SWIM also collects and retains information you voluntarily submit to us. It is up to you whether to submit information to us, and how much information to provide. If you express interest in a product or submit a request, we may ask for identifying information such as your name, email address, or mailing address and may retain that information. We may ask for additional personal information when you provide feedback or comments, or otherwise communicate with us.

3. How We Use the Information We Collect

We only use information that was voluntarily provided to us in order to communicate with you and respond to your requests or feedback. We never sell your personal information to advertisers, other third parties or anyone else.

4. Legal Requirements for Disclosure of Your Information

While SWIM aims to provide the highest level of protection for your information, we may disclose personally identifiable information about you to third parties in limited circumstances, including: (1) with your consent; or (2) when we have a good faith belief it is required by law, such as pursuant to a subpoena or other judicial or administrative order.

If we are required by law to disclose the information that you have submitted, we will attempt to provide you with prior notice (unless we are prohibited by law) that a request for your information has been made in order to give you an opportunity to object to the disclosure. We will attempt to provide this notice by email, if you have given us an email address, or by postal mail if you have entered a postal address. If you do not challenge the disclosure request, we may be legally required to turn over your information.

In addition, we will independently object to requests for access to information about users of our site that we believe to be improper.

5. Changes to the SWIM Privacy Policy

We may make small, inconsequential changes to this policy with or without notice to you, so we encourage you to review our policy periodically. Any major changes to this policy will be noted here and to anyone who submits a request to


Opting out of Google Analytics Tracking

There are several ways to opt out of Google Analytics tracking for this site or for all sites:

1. Install Google Analytics Opt Out browser extension

This is the easiest way to opt out of Google Analytics tracking for ALL sites. Download the Google Analytics Opt-Out browser add-on here:

2. Disallow Javascript on our website

This varies from browser to browser. Here are the instructions for disabling Javascript on two common browsers, Safari and Chrome.

3. Disable third-party cookies

Google Analytics uses third party cookies to track you when you visits sites with resources from third-parties installed. You can disable third-party cookies in your browser’s settings.